Friday, April 29, 2011

SALES 2.0 -The game has changed

The game in question is - Sales
For decades the strategy to win at this game has been a simple one:

1- Stimulate Interest 
(Marketing & Promotion)
2- CONvince the potential customer to buy 
(Say and do whatever was necessary)
3- Close the Deal 
(YOU win!)
But what happens when that potential customer doesn't want to play that game anymore?  Nobody wins... and the game changes.

The new game is called - Relationship Building (or Sales 2.0)

It's a lot more difficult to master than the previous game, but the rewards are endless... and EVERYBODY wins!!!

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