SALES 2.0 -The game has changed

The game in question is - Sales
For decades the strategy to win at this game has been a simple one:


1- Stimulate Interest 
(Marketing & Promotion)
2- CONvince the potential customer to buy 
(Say and do whatever was necessary)
3- Close the Deal 
(YOU win!)

But what happens when that potential customer doesn't want to play that game anymore?  Nobody wins... and the game changes.


The new game is called - Relationship Building (or Sales 2.0)


It's a lot more difficult to master than the previous game, but the rewards are endless... and EVERYBODY wins!!!