The game in question is - Sales
For decades the strategy to win at this game has been a simple one:
1- Stimulate Interest
(Marketing & Promotion)
2- CONvince the potential customer to buy
(Say and do whatever was necessary)
3- Close the Deal
But what happens when that potential customer doesn't want to play that game anymore? Nobody wins... and the game changes.
The new game is called - Relationship Building (or Sales 2.0)
It's a lot more difficult to master than the previous game, but the rewards are endless... and EVERYBODY wins!!!